How to Be You-nique!

"We are all born unique, we just die as copies." I don't know who first uttered those words but I do know they are my credo. I am passionate about production speakers understand the secret of success; the secret to standing out in a sea of speakers, in an manufactures that runs rampant with those who don't understand the most safe bet way to do that. I'll tell you at the very end...stay tuned.

You do not have to be outrageous and flamboyant to be remembered but you do have to seek or create your Usp, unique selling proposition. There are any areas to look at when trying to settle or form your uniqueness. It can be produced in many forms. Join me on this journey of enlightenment.

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How to Be You-nique!

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Customer Reviews

*** Product Information and Prices Stored: Jun 19, 2012 04:15:05

"Purple!" he exclaimed, as he looked at my media kit. I sat over from him with all my speaker naiveté, idolizing his "big name" status and hoping desperately for some sign of delight, while he gazed at my first effort at a professional speaker's marketing tool. Alas! Alack! He continued by adding insult to injury. "Professional speakers aren't purple," he said. "Corporate America is not purple. Corporate America is gray, burgundy, navy blue! If you're going to make it in this business, you need to conform."

Don't let anyone tell you it can't be done. Find your style, or as Larry Winget says, "Exploit your uniqueness!" Look, listen, learn, adapt (never Adopt) and commit to being who you are and what works for you. I can't tell you how many times a meeting planner has commented about how he could see my media kit over the room in the pile of all those on his desk. The expanding of customized purple paper clips with my logo, plus my caricature all add to the uniqueness. Many years later my media kit is still purple and my speaking work is thriving.

As Nido Qubein said, "Find your differential advantage." I've used red and purple as a color theme throughout all my businesses. It's in every aspect of my marketing, my gifts, my dress and wherever I can creatively use it.

My media kit has a computer chip with applause on it. Some speakers send popcorn with their videos. Jim Mapes has a Three-D image to his brochure. How do your marketing materials stand out and yet remain true to the image you want to project?

Many of you have experienced my chapter program where I give out rulers that say, "Break the Rules." At the end of the program two population hold the ruler and I ask, "When population tell you it can't be done, what are you going to tell them?" As we have used the expression, "Break the rules" as an anchor throughout the presentation they're ready to play. As they yell it out to close the session, the precut rulers snap and yes, they are in red and purple and have my logo and information on both sides so that each participant can take it home. Remember, the goal is to be memorable in as many ways as you can.

o Style

What's yours? Do you even have one? Can you tell the distinction in those who do? Do you have an anchor, a unique fastener that reminds the audience of you long after you've left? Larry Winget has them retort with a, "You bet," (Okie lingo) as opposed to moi, a New Yawker, who has them retort with a "Yo!" How about Tony Robbins' chest thumping? Layne Longfellow's pauses, Covert Bailey's facial contortions, Naomi Rhode's whispers, Mary Beth Roach's Mae West or Zig's kneeling? Your style is considered by your personality and your exploitation or manifestation of your larger-than-life interests, talents, idiosyncrasies and habits. This is your opening to come out of the "speakers closet" and do and be or, as Frank Sinatra said, do be do be do. Okay, okay, I couldn't resist...but isn't that what it's all about? Taking a risk and trying something new and different?

o Attire

No, I did not write "Dress for Success." I wrote "Dress for Excess," so that gives me the other right to tell you that this too can make you stand out in the crowd. It could be the ties you wear, the pin on your lapel, the button with your signature quote, the consistent color you wear, the style of your hair or take a hint (not a copy) from these highly distinguishable pros. Rosita's flowers, Fripp's hats, Larry Winget's glasses, Sheila Murray Bethel's white suits, yours truly's jewelry and clothes .

o Material

We have all watched hundreds of speaker presentations and yes, we know why we like some best than others...techniques, humanness; they made us laugh, cry, emote, reflect, think, ya da, ya da, ya da. What about those who stand out because of an even larger prolongation of their talents and creativity? Steve Rizzo and Jeff Slutsky developed their song parodies, Joel Weldon gives out his "I Cans," Dale Irvin and his shtick, my "Oh Mickey, You're So Fine," for my entrances, Wayne Pickering, the Mango Man, giving out fruit to us fortunate attendees. Be unique in the follow-up gifts you send. Ray Pelletier sends director's chairs with the client's name on it.

I use a lot of unique props in my presentations so I was asked to speak on that subject. When I told the committee chair my title, there was a long silence on the other end of the phone after I said, "The Power of Props, Poems and Other Poufferies." He hesitated for a second then politely said, "You know, most speakers tend to use titles that have "How To's" in them, like "How to Make 6 figures your first year," "How to Get Standing Ovations Every Time," etc, etc. Since I was a new As a new speaker at the time, I told him I'd think about it. It didn't take me long to perceive that the key words were, "Most speakers." I say, "To thine own self be true." I don't look like a "How to...," I look like a "Poufferie" (I don't know what that is, I just know I look like it.).

I said I would tell you the secret. Well, here it is. Simple. Be You! By being you and doing what comes simply your uniqueness will come through as is so eloquently visible by this poem of unknown origin that I often share with my audiences.

I'm Special
In all the world there's nobody like me.
Nobody has my smile.
Nobody has my eyes, nose, hair or voice.

I'm Special
No one laughs like me or cries like me.
No one sees things just as I do.
No one reacts just as I would react.

I'm Special
I'm the only one in all creation who has my set of abilities.
My unique aggregate of gifts, talents and abilities are an primary symphony.

I'm Special
I'm rare.
And in all rarity there is great value.
I need not imitate others. I will accept - yes, celebrate - my differences.

I'm Special
And I'm starting to see that God made me special for a very special purpose.
God has a job for me that no one else can do as well as I do.
Out of all the applicants only one is qualified.
That one is me.

Because I'm Special

How to Be You-nique!

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